MARKETING DATA ANALYTICS

Bring All Your Data Together and Optimize Your Funnel Based on Revenue

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Make smarter, data-driven decisions on your go-to-market strategy

See how using Qlik® data analytics can help you connect your marketing efforts to revenue.

A Qlik Sense dashboard showing campaign performance metrics. Two bar charts labeled "Responder to MQL" and "MQL to SQL" display various campaign data trends and percentages. Tab menu, filters, and legend are visible.

Gain deeper insight

Conduct deep strategic analysis and gain actionable insight into your market, customers, and channels by understanding what’s happening at every phase of your customer’s journey.

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Prioritize markets

Analyze marketing data to see where you’re getting traction, and prioritize markets and territories for both marketing and sales efforts.

A Qlik Sense dashboard displays a data analytics dashboard with charts, graphs, and tables summarizing a marketing campaign's performance metrics.

Optimize investment and mix decisions

Optimize budget and resource investments in channels by leveraging closed loop analytics and multi-touch attribution.

A Qlik Sense dashboard displaying bar charts and data of responder counts and responses by region and year. Regions include APAC, EMEA, LATAM, and N. AMERICA, with labels for segment, product category, and responders.

Accurately forecast and track KPIs

Track performance to goals for KPIs to create meaningful forecasts. Reduce reporting time by automating dashboards which refresh automatically.

Four key elements of modern marketing analytics

Large, complex datasets — like ad platforms, CRM, marketing automation, web analytics, IoT/product, even real time sources — provide both challenges and opportunities. It can take hours preparing data in custom spreadsheets. Otherwise, you couldn’t tie this information together to see how your efforts impact revenue or optimize the full customer lifecycle.


Modern analytics from Qlik automate and accelerate data integration and prep, so your teams can focus their time exploring trusted, governed data using advanced self service marketing analytics to uncover hidden insight.

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Closed loop

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One source of truth

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AI-powered insight

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True self service

Campaign planning and optimization

Refine your campaigns with analytics that close the loop between campaign tactics and revenue.

A Qlik Sense dashboard displays campaign results with a bar chart for SPC Campaign, a bubble chart for respondents by channel groupings, a pie chart for sources, and a word cloud for top keywords.

Optimize your campaign level marketing mix

See how each channel of an integrated campaign contributes to success via multi-touch attribution. For example, know the value of traffic from activities like SEO and social that target buyers early in the funnel.

A Qlik Sense dashboard displaying email campaign performance metrics including graphs, tables, funnel charts, and trend lines. Metrics include email sent, opened, click rates, and enrollments.

Improve campaign performance

Increase conversion across the board by testing and refining tactics such as ad creative, messaging, and pricing. Analyze based on how tactics impact sales, not just front end metrics like impressions or click-through rates.

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Simplify even the most complex buyer journey

Use behavioral data to identify where prospects and existing customers are in their buyer's journey. Then leverage this knowledge to engage and nurture them with the most effective messages and offers.

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Take timely action

Optimize every moment by analyzing real-time data and proactively monitoring your business with data-driven alerts. For example, know the minute a conversion rate drops, when leads are getting stuck, or when shopping cart abandonment spikes.

B2B marketers align with sales

Improve pipeline velocity by deeply understanding your leads and account lifecycles, even after they pass from marketing to sales.

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Better align with sales

Identify which accounts to prioritize, better target your outreach, then track and optimize engagement per account across all channels.

A Qlik Sense dashboard showing bar graphs titled "Open Opportunities by Aging" and "5+ Open Opportunities by Aging." Bars represent different sales stages, categorized by different colors for various time periods.

Optimize operations

Know where prospects are getting stuck in your funnel, then manage lead follow up and hand offs with sales.

A Qlik Sense dashboard displays various charts and graphs for marketing opportunity analysis, including bar charts, line graphs, and summary metrics of total opportunities and contributions.

Demonstrate marketing’s impact

Track how marketing impacts pipeline creation and revenue with accurate campaign attribution.

B2C marketers understand

Drive brand recognition and sales — both online and in store — by deeply understanding consumers’ needs, expectations, and behavior in each stage of their lifecycle. Then uncover innovative ways to engage customers and meet their needs every step of the way.

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Increase conversion

Analyze customer behavior to uncover intent at each phase of their relationship with you: from awareness, to consideration, decision, retention, and advocacy. Test and refine messaging, offers, and user flow to make them more targeted, even personalized.

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Maximize return on ad spend

Focus on the channels, campaigns, and ads that work by bringing together and analyzing all marketing data in one place. An integrated view of web, social, direct mail, print, email, and search channels helps you know what’s working, and what’s not.

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Optimize in real time

Take immediate action to fix problems like low inventory or high cart abandonment. Or take action to quickly ramp up successful pricing or messaging tests. Qlik Active Intelligence® allows for real-time analysis and interactive visualizations.


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Improve cross sell and upsell

Refine how you target your customer base by using the power of AI and predictive analytics. You’ll better understand customer interests and can reach out to those customers most likely to convert.

Qlik Sense is the modern platform for marketing analytics

Learn more about our analytics solutions for marketing