MARKETING DATA ANALYTICS
Bring All Your Data Together and Optimize Your Funnel Based on Revenue
Make smarter, data-driven decisions on your go-to-market strategy
See how using Qlik® data analytics can help you connect your marketing efforts to revenue.
Gain deeper insight
Conduct deep strategic analysis and gain actionable insight into your market, customers, and channels by understanding what’s happening at every phase of your customer’s journey.
Prioritize markets
Analyze marketing data to see where you’re getting traction, and prioritize markets and territories for both marketing and sales efforts.
Optimize investment and mix decisions
Optimize budget and resource investments in channels by leveraging closed loop analytics and multi-touch attribution.
Accurately forecast and track KPIs
Track performance to goals for KPIs to create meaningful forecasts. Reduce reporting time by automating dashboards which refresh automatically.
Four key elements of modern marketing analytics
Large, complex datasets — like ad platforms, CRM, marketing automation, web analytics, IoT/product, even real time sources — provide both challenges and opportunities. It can take hours preparing data in custom spreadsheets. Otherwise, you couldn’t tie this information together to see how your efforts impact revenue or optimize the full customer lifecycle.
Modern analytics from Qlik automate and accelerate data integration and prep, so your teams can focus their time exploring trusted, governed data using advanced self service marketing analytics to uncover hidden insight.
Closed loop
Break down data silos so you can analyze integrated data. You’ll be able to measure and optimize across the entire funnel based on true ROI.
One source of truth
Get a reliable, single source of governed data you can trust which KPI from which tool is correct.
AI-powered insight
Let AI guide you by automatically surfacing insight and relationships in your data and providing recommendations of angles for you to explore.
True self service
Enable any user to access, visualize and analyze their data, design dashboards, and run reports. Plus, use conversational analytics to ask any questions in natural language and have answers presented in an easy to understand conversational manner.
Explore these top data analytics resources
Campaign planning and optimization
Refine your campaigns with analytics that close the loop between campaign tactics and revenue.
Optimize your campaign level marketing mix
See how each channel of an integrated campaign contributes to success via multi-touch attribution. For example, know the value of traffic from activities like SEO and social that target buyers early in the funnel.
Improve campaign performance
Increase conversion across the board by testing and refining tactics such as ad creative, messaging, and pricing. Analyze based on how tactics impact sales, not just front end metrics like impressions or click-through rates.
Simplify even the most complex buyer journey
Use behavioral data to identify where prospects and existing customers are in their buyer's journey. Then leverage this knowledge to engage and nurture them with the most effective messages and offers.
Take timely action
Optimize every moment by analyzing real-time data and proactively monitoring your business with data-driven alerts. For example, know the minute a conversion rate drops, when leads are getting stuck, or when shopping cart abandonment spikes.
B2B marketers align with sales
Improve pipeline velocity by deeply understanding your leads and account lifecycles, even after they pass from marketing to sales.
Better align with sales
Identify which accounts to prioritize, better target your outreach, then track and optimize engagement per account across all channels.
Optimize operations
Know where prospects are getting stuck in your funnel, then manage lead follow up and hand offs with sales.
Demonstrate marketing’s impact
Track how marketing impacts pipeline creation and revenue with accurate campaign attribution.
B2C marketers understand
Drive brand recognition and sales — both online and in store — by deeply understanding consumers’ needs, expectations, and behavior in each stage of their lifecycle. Then uncover innovative ways to engage customers and meet their needs every step of the way.
Increase conversion
Analyze customer behavior to uncover intent at each phase of their relationship with you: from awareness, to consideration, decision, retention, and advocacy. Test and refine messaging, offers, and user flow to make them more targeted, even personalized.
Maximize return on ad spend
Focus on the channels, campaigns, and ads that work by bringing together and analyzing all marketing data in one place. An integrated view of web, social, direct mail, print, email, and search channels helps you know what’s working, and what’s not.
Optimize in real time
Take immediate action to fix problems like low inventory or high cart abandonment. Or take action to quickly ramp up successful pricing or messaging tests. Qlik Active Intelligence® allows for real-time analysis and interactive visualizations.
Improve cross sell and upsell
Refine how you target your customer base by using the power of AI and predictive analytics. You’ll better understand customer interests and can reach out to those customers most likely to convert.