CUSTOMER STORY // INTUIT

Intuit Simplifies
Analytics With a
Company-Wide Portal

The technology leader now provides access to real-time data across multiple applications through a modern web experience.

Read Customer Story

Three people in business attire are in a meeting, discussing charts and graphs on documents and a tablet. One is holding a pen and pointing at the tablet, while another takes notes in a notebook.

1300

Active users

More than one third of the company actively takes advantage of analytics, integrating data into presentations, websites, applications, and other business products.

10X

Increase in usage

Intuit didn’t have to provide user training for the portal. The ease and consistency of the UI and UX helped create a more data-driven company with a modern, accessible approach.

Company-wide portal

Users can modify dashboards quickly and easily with an intuitive drag and drop UI.

CHALLENGE

Company data was too complex and difficult to use

The complexity of their data setup put a high cognitive load on employees. And because analytics were not automatically updated across various platforms, leaders got reports and gave presentations using information that wasn’t always up to date.

“During certain performance reviews or operating meetings, PowerPoint serves its purpose, but when it came to the idea of uniting Intuit as a data-driven culture, the PowerPoint deck really couldn’t facilitate that,” says Aaron Growitz, Intuit Group Manager of Business Intelligence and Data Visualization.

Customer Story : Intuit : CHALLENGE - complex data

APPROACH

An easy-to-use portal makes data accessible and usable

Data from both Qlik Sense^® and other third-party sources like AWS flow into the One Intuit Portal through Qlik Sense’s API integrations. The APIs also create reusable components that can serve as embedded analytics. Intuit’s end users then consume the data via a single page application on the React framework.

A computer dashboard displaying charts and graphs with data on sales, stores, and profit. There are icons for Miro, Snowflake, and an unknown green circle symbol on the interface.

RESULTS

Quicker decisions based on real-time analytics

The embedded analytics enabled by Qlik Sense’s APIs are a game changer. Embedded analytics seamlessly integrate analytic content into other business products, websites and applications.

“It makes a massive difference for those that live in this dashboard.”

People reviewing financial charts and data on a tablet and laptop.

WHAT THIS MEANS FOR YOU

The easier to use, the better

Putting the time into making complex data analytics easy to consume pays dividends.

Growitz notes that Intuit didn’t have to provide user training for the portal. “Once people saw the ease and consistency of the UI and UX, it took off,” he says. Intuit always valued data, but now it is a more data-driven company with a modern, accessible approach. Over the past two years, usage has grown 10x for the embedded analytics the team supports.