CUSTOMER STORY // PENSKE TRANSPORTATION SOLUTIONS
Qlik Data Solutions Provide Foundation for Penske’s AI Capabilities
US transportation specialist uses Qlik and Qlik Talend to deliver high-value data and analytics to thousands of internal and external users.
![A yellow Penske van driving down a residential street.](https://res.cloudinary.com/talend/image/upload/w_1408/q_auto/qlik/Customer Story Inner/penske/cs-penske-hero_bojhno.jpg)
Key data
From multiple sources
Qlik makes data available from a complex range of sources, including operational, IoT and external systems.
150
Citizen developers
Qlik is now Penske’s primary tool for empowering developers and distributing information.
44,000
Internal users
Self-service capabilities now benefit tens of thousands of internal staff, and thousands more Penske customers.
CHALLENGE
Making data meaningful
Penske Transportation Solutions’ journey with data is both diverse and comprehensive. Since 2014, Penske has worked toward fully optimizing its large volumes of disparate fleet data, not only to support the needs of its associates but to ultimately enhance the overall experience for customers.
![A mechanic fixing a truck engine under the hood.](https://res.cloudinary.com/talend/image/upload/w_1140/q_auto/qlik/Customer Story Inner/penske/cs-penske-challenge_slijsu.jpg)
APPROACH
Processing big data at scale
Penske created a Data and Analytics Governance Council to develop a common understanding of data and its potential to transform operations. It selected Qlik as the platform to support the new council’s work and provide the tools to meet its objectives.
Equally important to Penske’s approach was pulling data together from a complex range of sources and formats, including operational, IoT and external systems, to make it available where and when needed. To achieve this, Penske turned to both Qlik Replicate® and Talend Real-Time Big Data.
![Image of a Penske electric semi truck driving down the road.](https://res.cloudinary.com/talend/image/upload/w_1140/q_auto/qlik/Customer Story Inner/penske/cs-penske-approach_tvwg1s.jpg)
RESULTS
Data, Penske’s most valuable asset
Qlik data integration and analytics products now allow Penske to capture, analyze and extract high-value information from multiple systems and hundreds of thousands of vehicles. Penske now has dashboards across the business, in almost every department at Penske Transportation Solutions as well as the Penske Logistics entity.
Qlik also powers Fleet Insight, Penske’s portal that allows customers to interact with the business and build a stronger understanding of how they are running their operations, and a growing range of innovative and valuable AI solutions.
![Image of row of Penske vehicles parked at a charging station.](https://res.cloudinary.com/talend/image/upload/w_1453/q_auto/qlik/Customer Story Inner/penske/cs-penske-results_npfjab.jpg)
WHAT THIS MEANS FOR YOU
Innovative products, valuable outcomes
Working with Qlik and its growing product portfolio means that even large-scale and dispersed operations like Penske can deliver the right data to the right people at the right time through their channel of choice.
Engineers love the flexibility, scalability and performance, while end users benefit from insights, analytics and AI tools that add real value to the business and the customer experience. For businesses like Penske, the journey is just beginning.
![Yellow Penske rental truck driving down city street.](https://res.cloudinary.com/talend/image/upload/w_1453/q_auto/qlik/Customer Story Inner/penske/cs-penske-what-this-means-for-you_ialk2a.jpg)
![](https://res.cloudinary.com/talend/image/upload/q_auto/v1704088358/qlik/background/bg-testimonial-quote_ks6mfs.png)
![Penske Transportation Solutions - US transportation specialist.](https://res.cloudinary.com/talend/image/upload/w_559/q_auto/qlik/logos/testimonials/logo-testimonial-penske_cwgo1o.png)
Qlik takes complex data and makes it easy to understand. We use visualizations within dashboards and KPIs with embedded analytics.