The Untapped Potential of Unstructured Data

Today’s users have an abundance of data at their fingertips. So why aren’t their decisions fully informed? Because almost all the data they analyze is structured, whereas the vast majority of business data — 80 to 90%, according to multiple analysts*— is unstructured.

At Qlik, we commissioned a survey of over 200 data and product leaders to understand how they’re currently viewing unstructured data and what they plan to do with it. Download this eBook to learn:

• How many leaders are investing in an AI tool for analyzing unstructured data

• What use cases and financial gains they expect to see

• Where traditional tools and DIY solutions fall short

Make sure you’re on top of the next wave in BI — delivering relevant, personalized answers to unique user questions sourced in unstructured data.

_{*Source: Tom Harbert, “Tapping the Power of Unstructured Data,” MIT Sloan}