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Qlik blog post titled "Which AI Should I Use? A Guide for Enterprise Decision Makers" by Nick Magnuson, Head of AI at Qlik.
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Which AI Should I Use? A Guide for Enterprise Decision Makers
Unlock the full potential of AI by understanding the distinct powers of predictive and generative AI—empowering your organization to make smarter decisions.
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Reverse ETL Explained: Closing the Loop with Qlik Application Automation

Isolated systems are bad for business. When you don’t have the right data at the right time, marketing platforms don’t properly target, finance solutions apply discount rules across the board, and customer support apps treat every client with the same indifference.

There’s a way to avoid these blunders, and it involves a method of processing data called Reverse ETL.
Download Reverse ETL Explained: Closing the Loop with Qlik Application Automation to learn:

  • How using a data warehouse or lake can de-silo your data and set you up for Reverse ETL

  • How Reverse ETL empowers your teams to take action based on the very latest data

  • How Qlik Application Automation® enables you to use Reverse ETL to build these workflows

Find out how to send in-the-moment data from your warehouse and lakes into your business applications – where it can be used to increase customer satisfaction and boost revenue.