Rapide Styles The Eyelashes Of The Future With Data Through Qlik

Stockholm – Qlik® today announced Rapide Brow & Lash Bar, one of Sweden’s leading retail beauty brand stores, is using Qlik Sense® to effectively manage supply chain and staffing requirements for increased product and service delivery to customers across its 18 stores in Sweden.

Rapide uses the Qlik Sense platform across all its stores, providing the company with a clearer overview of the business, making it easier to evaluate which products and services result in the highest return on investment. This enables Rapide to effectively adjust its product supply both on a daily and seasonal basis.

Before the company started using Qlik, Rapide realized a great deal of their employees' time was spent on collecting statistics to develop and drive the business forward. Everyday staff in each store compiled data using spreadsheets, which were sent to Head Office for processing. This took valuable time away from the employees' focus of providing customers with high quality, fast service.

“From the moment we started to use Qlik, we could quickly and easily see which treatments were most in demand and which products were selling the best. This automated process of collecting data from our stores has saved us time and as a result, allowed us to offer more treatments to our customers,” says Josefin Lundin, CEO of Rapide Brow & Lash Bar. “Our customer’s time is very valuable to us, and through our analysis of the data, we noticed cheaper and more flexible treatments were in high demand. As a result, we could offer these to our customers over their lunch breaks.”

While also managing customer requirements, the company is now able to plan its stock purchases in line with the demand on treatment services and products. This has allowed Rapide to be a step ahead of its competitors in the ever-changing and innovative beauty industry.

“With Qlik we can see exactly how each store is performing without having to double-check all the data we receive daily. We can also see which days are more likely to have a higher demanded for a certain treatment, which in turn means that we can better plan our stock purchases and have sufficient staff levels in place across our 18 stores to look after our customers,” added Lundin.

Climber, a European Business Intelligence consulting firm, introduced Rapide to Qlik with the purpose to collect, visualise and simplify data for the entire organisation.

About Qlik

Qlik’s vision is a data-literate world, where everyone can use data and analytics to improve decision-making and solve their most challenging problems. Qlik provides an end-to-end, real-time data integration and analytics cloud platform to close the gaps between data, insights and action. By transforming data into Active Intelligence, businesses can drive better decisions, improve revenue and profitability, and optimize customer relationships. Qlik does business in more than 100 countries and serves over 50,000 customers around the world.  

About Rapide

Rapide Brow & Lash Bar, founded 2013 in Katrineholm, is the leading beauty company focused on brows and lashes in Sweden. With 18 Brow Bars located in seven cities offering a trendy yet classic treatment menu with threading as the chosen craft and a complementing product line, they are truly devoted to their core value – offering the best beauty experience possible.