Data Integration

Unlocking Hidden Value: Navigating the Data-to-Insights Gap

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Don Pinto

4 min read

Data is the key to better decision-making. Organizations diligently collect vast amounts of data, building data lakes and warehouses to unify it all. The promise is clear - To convert all this data into actionable insights and drive tangible business results. But the reality? Transforming data into actionable domain-specific intelligence and tangible business outcomes remains challenging.

The real struggle lies in the divide between data producers—those who build the data artifacts — and data consumers — who meticulously seek to leverage these data assets to drive impactful business outcomes. This gap is not just a communication hiccup; it is worsened by fragmented data management practices, centralized teams that are unable to scale and incorporate data consumer perspectives, inconsistent or poor data quality, lack of transparency across the data value chain, and murky data ownership. As a result, organizations miss realizing their data's true transformative potential. Bridging this gap between data and insights thus becomes essential for staying competitive in a rapidly evolving landscape.

With the all-new Qlik Talend Cloud, a unified data management platform that brings together the best of data integration, transformation, quality, and governance, you can unlock the true potential of your data - from supercharging AI innovation to fueling smarter decision making.

At its core, Qlik Talend Cloud introduces Data Products, a paradigm shift in data management where your data is managed just like a real product. Just like a consumer product built for a specific purpose has many curated ingredients, a data product has packaged all the data elements - data, transformations, quality checks, access controls, and infrastructure - into a single, trusted, domain-centric consumable unit. As a result, Data Products bridge the gap between data producers and data consumers.

According to Harvard Business Review, “companies that treat data as a product reduce the time it takes to implement it in new use cases by as much as 90%, and decrease their total cost of ownership (technology, development, and maintenance) costs by up to 30%, and reduce their risks with data governance burden.”

Here are 5 top things you need to know about Data Products in Qlik Talend Cloud -

  1. Create Data Products from Snowflake datasets - Qlik Talend Cloud allows you to convert your existing data assets in Snowflake data into valuable, high-quality, trusted Data Products. Our optimized solution pushes down data quality processing by leveraging the computational power of Snowflake.

  2. Shop for data products in the data marketplace - Data Products in Qlik Talend Cloud are available for consumption through the Data Marketplace, where data consumers can browse and pick the data products they need. By applying data products for specific business domains such as sales, finance, logistics, etc., data consumers can get ready-to-go data assets that meet their specific business needs. This frees up valuable time for data consumers, allowing them to focus on extracting value, instead of data wrangling.


    Screenshot of Qlik Talent Data Integration interface showing data categories, recent views, and browsing options. Features include project names, progress metrics, and organizational departments.

  3. Trusted, High-Quality Data - Data Products are built using trusted, high-quality datasets. Data quality assessments can be performed at various levels— individual fields, dataset, and data product—ensuring data reliability and accuracy. With data product lineage, data consumers can visually trace the origin and transformation of data, providing transparency and confidence in data usage, without guesswork.

  4. Integration with Qlik Sense Apps - Data Products created in Qlik Talend Cloud can be loaded natively into Qlik Sense applications for consumption. This means you can explore and analyze your data in more detail, all within the familiar Qlik Sense environment. Plus, you can leverage the power of AI to make smarter decisions based on your data. No need to learn new tools, just deeper insights, and faster results.

  5. Federated Data Product Lifecycle Management - Qlik Talend Cloud serves as a single pane of glass for managing the entire Data Product lifecycle - from data product creation to consumption. It fosters collaboration by providing on-demand access to domain teams, while data product managers coordinate among various data and analytical stakeholders. Once developed, data products can be activated and launched in the marketplace for immediate use. As business needs evolve, these data products can be modified based on user feedback and deactivated when they are no longer needed.


“Organizations are increasingly seeking to create domain-centric data products that transcend data integration and quality. The focus of Qlik's data quality and governance offerings to embody the concept of data products highlights a maturity that resonates with today's customer needs.” Stewart Bond, VP Data Intelligence and Integration Software, IDC

With data products at the heart of Qlik Talend Cloud, you can minimize the time spent grappling with streamlining your data management operations, and more time on driving impactful business outcomes. These ready-to-use, curated data products ensure top quality, ownership, and transparency, speeding up decision-making and cutting down your overall data management costs significantly.

Take a guided tour of the Data Product capabilities TODAY

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